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Tips for Webmasters & Business Entrepreneurs

Updated for December, 2004

I decided to create this special page to publicize some programs that we find useful. If you are a webmaster, or if you are a business owner looking to operate more effectively, read on. Running a website is literally flying by the seat of the pants. This is how we have run Texas Cooking since 1997.

If you are at a point where your website receives over 10,000 page views a month, you can join an ad network that displays banner ads on your website pages. Choosing an ad network depends on what your website is about, who your audience is, and your website's traffic. Once you apply to join an ad network, they will assess your website to determine if it meets their requirements. These include not only page views, but also the content of the website.

Advertising: Fastclick

One firm that we use for our website's ad banners is Fastclick. We had several false starts with other ad companies before finding Fastclick. Once accepted, it was very easy to pick the banner campaigns we were interested in. The "skyscraper" banners you see on our inside articles and recipe pages are from Fastclick. Fastclick pays you on a CPM basis. This means that you get paid per thousands of impressions. For example, a banner ad might pay $1 CPM. So if your page gets 40,000 page views, and the banner is displayed 40,000 times, then that ads pays $40 gross. Their ad rates are not as high as some other's, however their general audience advertisements are one of the best.

Fastclick also serves pop-under banners at a rate of one banner to one person on a 24-hour basis. We've found their pop-unders to be one of the best programs out there. You can choose to run only their pop-unders, only their banners, or both.

Fastclick has a relatively low requirement of only 10,000 page views per month. However, they also look at the content of the site. Adding them to your webpages is very simple, and its a nice way to generate additional money from your website traffic. There are other advertising companies, like Tribal Fusion or Bust Media, which have much higher requirements for traffic and they are choosier in website content.

To apply to Fastclick so your website can earn revenue from their advertising banners, click on the Fastclick graphic to learn more about their program.

If any of you join, feel free to let me know your experience.

Our partner, Labnet, offers lots of programs and help on useful subjects as growing and promoting your website, improving your ranking in search engines, adding an online community, web hosting, etc. Click here to visit Labnet, and learn more.

Steve Labinski
Politics-Now / TexasCooking.com / Texana
Austin, TX

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