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Special Report: Wall Street Journal

by Lucas Everidge
A scene from the classic comedy, Some Like It Hot, has Tony Curtis attracting an opportunistic Marilyn Monroe by pretending to be the wealthy scion of an old-money, big business family. And what is he conspicuously reading in his chair? It's The Wall Street Journal, of course, which until last year used the same format and layout as shown in the 1959 film.

Reading The Wall Street Journal was enough to convince Marilyn Monroe that her prospective suitor was on the ball, and with good reason since The Wall Street Journal provides the news and information enterprising individuals want and need.

In 2002, the paper significantly redesigned its layout. There are still three main sections: News, Marketplace, and Money & Investing. Many days include a new fourth section titled Personal Journal.

The front page contains two investigative stories, with a light-hearted article occupying the center. The new design allows for a fourth article, which is typically a more contemporary news story. One recent example was Democrats Seek Ammo in California's Recall Carnival, just as California's gubernatorial recall election was heating up.

The News section always includes international news, reporting on the economy and, of course, the infamous op-ed page in the back. It has everything to satisfy even the most ardent news junkie.

The Marketplace section is chock-full of useful and interesting marketing and business information. Business owners, employers, managers and entrepreneurs can follow trends and keep up with the latest happenings in medical news, advertising, people management and all kinds of business aspects. Want to know the latest news about an important, just-approved prescription drug and how it relates to the manufacturer's bottom line? Look here.

The Marketplace also contains stories on the high-tech industry, as well as columns like Boomtown and Cubicle Culture, which describes life in the modern office.

The Personal Journal appears several days each week. Written in a relaxed format, it caters to the more upscale Journal readership with stories on personal finance, cars, real estate, the Arts and gadgets. On Friday, this section is called Weekend Journal, and includes reviews of new movies from critic Joe Morgenstern, as well as articles on travel and wine.

Read The Wall Street Journal every day. You will be enriched with all the important news, from current events to business news.

The Wall Street Journal proudly claims that it has the distinction for being the only newspaper today that has an opinion-editorial page strong enough to draw a significant number of subscribers.

The Wall Street Journal Online Edition:
The Wall Street Journal Online Edition is available separately from the printed edition. Some people enjoy browsing the printed page; others prefer the online edition. I find that I personally benefit from different formats for different things. The online edition is great for continuously updated news or for finding recent stories. The print edition is best when I wish to read a more in-depth article, or if I simply want to scan through numerous articles that I otherwise wouldn't bother clicking on if I were reading the online edition.

The Journal is running a promotion where online subscribers get the first two weeks free. Give it a try and see if you like it. An additional benefit is that online readers have access to other Dow Jones publications websites, like Barrons, Career Journal and the Asian and European editions of The Wall Street Journal.

I don't have need to read Barrons or Career Journal often, but when I'm interested, it is great having it handy.





Lucas Everidge is a business owner and entrepreneur living in Austin, TX



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