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Dictionary of Businessby Graham Bannock, Evan Davis, Mark Uncles, Paul Trott
(Economist Books / Bloomberg Press)
Business doesn't get any easier and, to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various components of business - accounting, marketing, product development, operations, human resources, to name but some - fit together.
The Dictionary of Business, published by the folks at the Economist Magazine is the definitive dictionary of business.
Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations.
It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zeto sum games, it is an invaluable source of information and enlightenment about the complex international business world of today.
The book's authors command top-notch resumés.
Graham Bannock is a former managing director of the Economist Intelligence Unit and co-author of the Dictionary of Economics and the International Dictionary of Finance. Evan Davis is Economics Editor of the BBC and co-author of the Dictionary of Economics. Paul Trott is a senior lecturer at the Business School, Portsmouth University and the author of Managing Innovation and New Product Development. Mark Uncles is Professor of Marketing at the University of New South Wales in Sydney and co-editor of the Australasian Marketing Journal.
Edition: Hardcover, 448 pages (April, 2003)